The Army Everyone’s Been Talking About || I.AM.GIA

By now we have all heard of the bold and edgy brand that has stepped into the women’s e-commerce fashion industry. If you haven’t…well, take notes. From the launch of the brand this past summer, I.AM.GIA has been quickly climbing up to becoming a leading Australian label.

The genius marketing strategy of label began during September ’17 NYFW, when the edgy pieces were spotted on hit celebs such as Bella Hadid & Kaia Gerber. The Australian label really got booming after that, and broke the internet – and for us fashion obsessees, it also broke our bank accounts.

The founder and CEO of the contemporary label, Alana Pallister, has been seriously killing it, with already having dropped 5 collections of effortlessly cool and edgy pieces of affordable fashion. This brand really stands out to me as…well, I actually made a short video summing up my exact thoughts about it. Not only do I see the genius marketing strategy behind I.AM.GIA the label, that pushed the brand toward it’s quick rise to success, but I see it as an exemplary company to learn and grow from.

A couple months back I thought about applying to work/intern at the label’s headquarters in Australia because I really wanted to take the chance and learn from the pro, herself, which is basically why I made this video. However, I decided to postponed my application for just a couple months while I take on a personal venture of starting a clothing line…YES, my very own clothing line.

That being said, I did create a video resume to submit as my application to the hiring team, that outlined who I am and why I want to work for the company. A  non-traditional application that stands out, is sort of what I was going for. I did put a lot of effort into creating the video – with the help of my friend and videographer Ozzy, and I didn’t want to simply keep it to myself. So, I’ve decided to share with you guys, *drumroll* my video resume for I.AM.GIA.

This edgy girl boss label can be found iamgia.com as well as other sites like princesspolly.com and for you Torontonians, it can be found in boutiques like thestoreonqueen.com.

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